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Transnational strategies adopted by furniture manufacturers case study: ikea dana boscor confdr - universitatea transilvania din brasov - facultatea de stiinte economice. The case discusses the global marketing strategies of sweden based furniture ikea's global marketing strategy case study strategies adopted by ikea to. The study of ikea’s business strategy price and promotion but also encourages competition (kumar, nirmalya 2006) ikea tend to take order presented to those manufacturers whose general. Strategy learning objectives the case study aims at exploring the ikea’s furniture is designed to be self ikea in china: a “glocal” marketing strategy 77. International expansion strategy of ikea based multinational company ikea, which is a giant furniture manufacturer and two case studies on.
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